Convince and convert as a social media strategy

Convincing and converting must be the most powerful words in digital marketing.  Lets study the different aspects of convincing and converting :-

1.Building a cross functional team-  It’s important that your team work in unity and for this they need to be functional relationship between the members. The relationship show flow more like air rather than water.

2. Listen well and make comparisons- Listen to your customers, that is vital. You need to know what your customers are talking about . This way you can build up your business by making a social media strategy and creating a brand name for your business.

3. Focus- This is the key point. Focus. You need to know what you are using your business for? Is it to create awareness or to increase sales ? Just pick up the point where you need to concentrate upon and this way , you can create a social media strategy.

4. Measure the success metrics- How will you know that the social media strategy you adopted is actually working for your business ? You need to measure the ROI and transcend the likes.

5. Know your customers- One needs to know one’s customers . One needs to know the demographic and psychological mindset of the customers before making the strategies.

6. What’s your USP- What’s your unique selling point? If Apple stands for innovation, then what does your company stand for? While making the social media strategy , try to sell the special factor that encaptures the viewers mind, rather than just the head.

7. Add the human factor- Try to add the human factor. After all, you don’t want your customers friends and families to convince him/her more than you. Do you ?

Endeavours….a word so eternal. In today’s digital world this virtue still holds true. After all, you are dealing with consumers who are human beings  at the end of the day.